Friday, May 30, 2008

The thing about digital media

People who are willing to pay for something they enjoy, even when they don't *have* to, generally will on principle. People who are *not* willing to pay for something they enjoy are *not* going to pay for it no matter how difficult you make it to steal. The *only* thing that DRM does is turn away those would would have been otherwise happy to pay for the product.

In short, those who plan to steal your creation are not your target market. Stop wasting money trying to force them into being a part of it. Instead, take that money and find new and inviting ways to give back to those of us who *are* a part of your target market.

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